About us

goelds gruender bartpflege team about us

Fashion, phase, trend? Forget it!

Beards are our life.
And also that of our customers.

GØLD's is not another lifeless beard care brand.

GØLD's stands for community,

GØLD's stands for brotherhood,

GØLD's stands for family

GØLD's stands for each of you - and your unique beards


Our community is growing by the day. And every day, new beards with wonderful stories join the GØLD's family


Our's is this one: The idea was born in our student digs. All the products on the market bored us, the smell or the effect were unsatisfactory.

While we were never good at chemistry or bio. Nor were we ever particularly interested in hair care or ingredients. And yet GØLD's is now all that in one - and so much more: old tried-and-true products, paired with innovative ideas and the best ingredients the market has to offer. We are supported by a renowned laboratory and a manufacturer who implement our ideas in the best quality for us and for you.

And our story continues. Because GØLD's has long since ceased to be a pure care product brand.  GØLD's knows what you want. GØLD's is a brand by men for men. And here we come full circle.

The world is becoming more and more anonymous. GØLD's aims to reconnect like-minded men and promote genuine male friendships. It's no longer just about the beard, but about everything that makes real men fun. Become a part of it!

You can't know until you grow!